Zenpack為家用酒吧設備設計了一款上鎖系統，為消費者創造了輕鬆的開箱體驗 飲料技術先驅Keurig最近的創新之一是Drinkworks：使用公司專有容器來調製雞尾酒、蘋果酒、啤酒和其他酒精飲料。他們想要一個讓消費者容易拆開的包裝。這很簡單，但是考慮到機器本身又大又重的事實，這就變得更加複雜。此外，需要用安全且吸引人的方式儲存和安置包裝的多個組件。當Keurig與Zenpack聯絡時，距離產品發表時間非常緊迫，並且因此一個全新的包裝概念。 Zenpack’s team helped the Drinkworks lab create a clear layout of the item display inside the box and secure all the components—even the CO2 cartridge. The award-winning, patented lock system makes even this huge box easy to open, and as an added benefit, this home appliances packaging design looks nice on the shelf, too. 我們的包裝設計工程師面臨的第一個挑戰就是設計外箱，使其易於開啟，同時還要固定將近30磅的產品，保護它們免於損壞。機器和其他組件(例如飲料容器和二氧化碳貯氣瓶)需要保護，但也必須在開箱時能清楚被看見。 Like the Drinkworks slogan claims—“All the drinks without the work!”—the unboxing experience needed to be simple and satisfying. The client wanted Zenpack to create a locking system that was both noticeable and easy to open. Adding to the design team’s challenge, they needed to create the mechanism cheaply and efficiently to stay on the client’s tight schedule. The two-sided lock secures the product and reduces the time and number of steps involved in unboxing. Most importantly, the machine is well protected by a molded pulp tray that clearly displays all the components. Zenpack 設計團隊投入大量精力設計由 PP 材料製成的新式上鎖系統。尾端設計成可逆時針旋轉輕鬆開啟。雙向鎖可以固定產品，並減少開箱過程的時間和步驟。最重要的是，機器受到模壓紙漿托盤的保護，而該托盤還可以清楚地展示所有組件。保護產品是我們包裝設計服務始終考慮的一項要素。 After Zenpack finalized the package design, Drinkworks patented the lock design for continued use with this product line. The client said of Zenpack, “They have excellent design, prototyping, and testing capabilities in-house. Additionally, their breadth of leading-edge manufacturing and printing capabilities is world class. One particular strength is their industrial design creativity & expertise which they incorporate into package designs to ensure the consumer experience is considered and maximized.” This package design also won the 2019 AmeriStar Award for Household Products from the Institute of Packaging Professionals and a 2019 IDEA Bronze Award from the Industrial Design Society of America (IDSA). Above all, Zenpack helped their client succeed by effectively introducing the new look of the Drinkworks Drinkmaker Home Bar.
Drinkworks
Keurig新產品線的包裝設計和工程屢獲殊榮
The Problem
The Outcome
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